ADVERTISING CAMPAIGNS

2009/10 Advertising Campaign

'Hide his gun and help commit the crime. Get caught. Get 5 years.' is the powerful message of Trident's latest publicity campaign. The campaign targets 15-19 year old African/African Caribbean women who are increasingly becoming involved in the movement and storage of firearms, on behalf of others.

  • His Gun advert one
  • His Gun advert two
2009 Press Advert

Cinema advertisement

Please click the following link to watch. You will require Apple Quicktime to view this video

Kiss and Choice radio advertisement

Please click the following link to listen.

Interactive Diary

Please click the following link to read the diary.

Read the diary'

2008/09 Advertising Campaign

'Respect. You don't need a gun to get it' is the message of Trident's latest publicity campaign. Trident, the Met Police partnership with London's black communities, has teamed up with MTV and influential black role models including singer Estelle, Olympic Gold medallist James De Gale and Apprentice winner Tim Campbell, to demonstrate to young people ways of getting respect without a gun.

  • Estelle MTV advert
  • Ashley MTV advert
  • Tim MTV advert
  • Laban MTV advert
  • James MTV advert
2008 Press Advert

Kiss and Choice radio advertisements

Television advertisement

Please click the following links to watch. You will require Apple Quicktime or Windows Media Player to view this video

Press release


2007/08 Advertising Campaign

The 2007/2008 advertising campaign is targeting 13 to 19 year olds in a bid to dissuade them from becoming the gunmen of the future. The campaign features radio and TV ad's produced from real prisoners views to bring the message home: "Don't blow your life away."

  • 2007 Press Advert
2007 Press Advert

Kiss and Choice radio advertisements

Television advertisement

Please click the following links to watch. You will require Apple Quicktime or Windows Media Player to view this video


2006/07 Advertising Campaign

Since Trident was set up, advertising and press activity have been at the core of its strategy to help keep members of the black community (and Londoners in general) informed about Trident issues, news and successes. The advertising helps to keep Trident issues at the forefront of people's minds. The 2006/07 campaign is shown below.

  • 2006 Press Advert
  • 2006 Press Advert
2006 Press Advert

Kiss and Choice radio advertisements

Roll Deep's latest track "Badman" is a message to those who might have been seduced by the glamour of guns. The video, directed by Jake Nava (famous for Beyonce's "Crazy in Love" video), highlights the grim reality of gun crime, its effects on people's lives and the endless cycle of violence it promotes.


 

2005/06 Advertisement Campaign

Cinema advertisement

Please click the following links to watch. You will require Apple Quicktime or Windows Media Player to view this video


 


 

Print advertisement

Press advertisement

Outdoor advertising

Advertising campaign 2003

Advertising campaign 2001 - 2002

AWARDS

Trident 'bullet through magazine'

Gold Award

Best overall execution
The Campaign Gold Award
Campaign Direct Awards
April 2005

Trident 'bullet through magazine'

Silver Award

Best use of inserts
The Campaign Gold Award
Campaign Direct Awards
April 2005

Trident 'bullet through magazine'

Silver Award

Best use of press
The Campaign Gold Award
Campaign Direct Awards
April 2005

Trident 'blood on your hands' cinema ad

10th - "The best cinema ads"

The Annual 2005
Campaign Magazine
Dec 2005

Trident Success in 2007/08: Trident have seized 52 firearms.